Masktini: The Ever-Evolving Brand Redefining Skincare Excellence

In the dynamic world of skincare, one brand stands out for its relentless innovation and commitment to excellence: Masktini. Renowned for transforming rigid skincare routines into luxurious rituals, Masktini has cut through the noise with a range of multi-tasking skincare products designed for all skin types, built on cutting-edge research and high-quality ingredients.

In a rapidly-changing industry led by trending products and the ‘next big thing’, Masktini remains a steadfast beacon of sophistication and effectiveness, making it the go-to choice for those seeking radiant, healthy skin. In a personal interview with CEO and founder Olga Parno, she was able to shed some light on why Masktini’s products stand out from the crowd.

Parno, who has a lifelong interest in skincare, along with a team of chemists, takes great pride in selecting the highest-quality, clinical-grade ingredients from around the world to bring to the US market. The result is exceptional, multi-tasking products that are suitable for all skin types, delivering results without any adverse effects. Her creations have been showcased in prestigious publications such as Vogue, Popsugar, Byrdie and Allure amongst others. Masktini has also been a notable presence at LA Fashion Week, named as one of Oprah’s favorites and recently exhibited at the esteemed IECSC and Cosmoprof Expos. 

“I wanted to create a brand that busy women, like myself, would actually use. Working on Wall Street, self-care constantly got pushed to the bottom of my priorities because I didn’t have the time to follow a twelve-step skincare routine. I believe we should never have to compromise on our self-care, so I wanted to create a brand that allowed us to take a moment for ourselves, even if it truly only was a moment. I’ve experienced all the skin issues under the sun, from breakouts to rosacea, and I’ve tried all the ‘solutions’ marketed at people like me. Unfortunately most of them contain ingredients that actually cause or worsen sensitivities, so it was incredibly important to me to create a brand that’s part of the solution, not part of the problem.”

One standout product we reviewed was the best-selling Night Ranger Overnight Renewal Mask. This transformative sleep mask combines retinol with papaya and pineapple enzymes and Lime Pearl™, a unique alpha hydroxy acid derived from the native Australian caviar lime. Together, these ingredients work to exfoliate, soften, and gently renew the skin overnight, resulting in a luminous and refreshed complexion. Notably, the mask absorbs quickly and feels incredibly light on the skin, ensuring a clean, mess-free application.

“It’s a product that does it all; it hydrates, rejuvenates and targets the signs of premature aging. We set out to create the ultimate one-stop skincare product and we’re thrilled that the feedback we’ve received from our customers shows that we’ve done just that. It has a very light, gel-like texture and absorbs quickly - by the time you hit your pillow the product has absorbed into your skin and is already working its magic with no mess or residue left behind.”

Parno shared details about several newly-released products that premiered at the IECSC and Cosmoprof Expos, including a range of boosters and a body sculpting cream, the brand’s first move into the bodycare category. Parno is optimistic that these latest innovations will meet diverse skincare needs and preferences.

​​“We recently launched and premiered our new products at the IECSC and Cosmoprof Expos this summer and the initial response has been fantastic. Our boosters are very targeted treatments, which can be used alone or mixed into our Intensive Restorative Crème to provide extra brightening, exfoliating or balancing benefits. Our Skin Taut Body Sculpting Cream is our first body care product, helping to address cellulite and tighten the skin for a smoother and more refined body contour.”

Olga Parno has ambitious goals for the future of Masktini. With expanding global distribution and strategic partnerships with retailers, Masktini is well-positioned for growth. These initiatives are designed to accelerate the brand’s reach, which could well see it sit alongside other major players in the skincare industry in the future. 

“I am beyond blessed to have the team I have around me, without them I wouldn’t be able to do anything. I still work with my Creative Director, who joined Masktini in 2018 and is responsible for everything from our beautiful packaging to our website. We’ve worked side-by-side since before the brand officially launched and that kind of partnership is incredibly important to me. We just launched in Saks here in the US, with Macy’s and Bloomingdales to follow soon, and we’re expanding into global distribution, working with retailers such as DermStore and SkinStore to further our reach. There’s a lot going on and one day we’d love to see Masktini as a successful brand in Sephora - that’s our dream!”

Masktini exemplifies what it means to be a trailblazer in the skincare industry. Through its unwavering dedication to innovation, superior quality, and customer satisfaction, Masktini has set a new standard for skincare excellence. In a competitive market, surrounded by ever-changing trends and viral products, the brand remains a testament to the power of combining science with luxury and the results that can be achieved through consistency. For those who seek not only a skincare routine, but a transformative ritual, Masktini stands at the forefront. Embrace the future of self-care with Masktini, where every ritualistic experience promises to not only deliver outstanding results, but elevates your confidence, well-being and helps you truly take a moment for yourself.